Microsoft Tag APIs

Easily manage your Tags and their results using the Microsoft Tag APIs.

The Tag APIs help you automate your marketing campaign as well as manage the creation of a large numbers of Tag barcodes, QR Codes, and NFC URLs and the results of your campaign from a variety of devices. Additionally, the Tag APIs give you access to many of the same functions that are in the Microsoft Tag Manager, but because the process is automated, it minimizes the risk of errors that can occur when inputting data.

Tag Creation API

Create and manage large batches of Tags

If you are running a campaign that requires you to create large numbers of Tag's recognition technologies, the Tag Creation API provides an easy solution for you. Leveraging our API technology, you can batch create and manage large amounts of Tag barcodes, QR Codes, and NFC URLs with the same functionality that’s in Tag Manager while also minimizing the risk of errors that can occur when manually inputting data. Visit our Developers section for more technical information about the Tag Creation API.

Create up to 5,000 Tags

With the Microsoft Tag Creation API you can make up to 5,000 Tag barcodes, QR Codes, and NFC URLs. All you need to get started is to apply for the free API key. Using your Windows Live ID, sign in to the Key Manager and complete our application to establish a production account. Once your application is approved, the key will be sent to your Windows Live email account and you can get your developers started on creating Tag's recognition technologies.

Manage from many devices

The Tag Creation API allows you to create and edit your recognition technologies from your desktop, laptop, server, and most mobile devices.

Tag Scan Data API

Export your Tag scanning data

The Tag Scan Data API allows you to export your scanning data to evaluate your Tag barcodes, QR Codes, and NFC URLs' performance and measure the effectiveness of your campaign. Connect the API to your existing reporting tools to house all your campaign data in one place. The Tag Scan Data API provides additional metrics not available in Tag Manager, providing a fuller picture of your scanning activity. Review our Developers section for more technical information on the Scan Data API.

Get started with the Tag Scan Data API

To start using the Tag Scan Data API, please log in to the Key Manager and request a key. We will provide you with an API key and you will be on your way to easily manage your Tag scanning data!


Best Practices for Using Tag

Design Tags that scan easily and offer an engaging mobile experience


Learn More: Flexible Tagging Options

Five types of Tags make it easy to deliver just the right message


Supported Devices and Platforms

Your customers are on the go, and Tag app can go with them