Tag barcodes, NFC touchpoints, and QR Codes connect your physical world with your mobile phone.
The free Tag app works with the camera in your phone to scan Tag barcodes, QR Codes, and NFC touchpoints. Just download and install the app and when you see a scannable item—say on a magazine ad, movie poster, or the back of a new DVD—just a quick scan or tap (for NFC) with your phone gives you instant access to coupons, videos, contests, directions, and more.
Cracking the Codes
Recognizing Tag barcodes and QR Codes
You don’t actually need to know the difference between a Tag barcode and a QR Code because with the Tag app, you’ll scan them both the same way. But in case you’re curious, here’s how to quickly tell which is which.
The Tag barcode is the new generation of 2D barcodes. The graphical images are about an inch square, outlined with a black and a white inner boarder, and are filled with triangles or dots. Some Tag barcodes include a recognizable image or a company logo.
QR Codes are an older 2D barcode technology, best suited for simple campaigns. A QR Code is a basic black-and-white or single-color mosaic square with big boxes in three corners. You probably won’t see multiple colors or recognizable images.
Once you’ve spotted a Tag or QR Code, just start up the Tag app and position your phone over the square. Some phones automatically recognize the codes; on others you may have to press a button to scan them.
Near Field Communication (NFC) works by using a special sensor in your phone* to access content stored in an NFC chip. Marketers can put the chips in posters and other materials that customers then simply tap with their phones to automatically see the website, video, coupon, or other digital content. This is a niche application, since NFC-enabled phones aren’t widespread yet. But, if you have an NFC-enabled phone, be on the lookout for materials sporting an NFC-enabled logo.
Download the Free Tag App
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*To tap NFC touchpoints, you need an NFC sensor on your phone.