Create, display, and scan Tags – all for free. You read right: There’s no fee to create or scan Tags, or to view basic reports. This means that, as long as we run the Tag service, you will be able to:
- Download the free Tag app to your smartphone and scan all the Tags you want.
- Use the basic features of Microsoft Tag Manager for free, including:
- Creating basic Tags with color or black-and-white triangles.
- Creating custom Tags that use clusters of dots overlaid on an image (like your logo).
- Linking a Tag to a web page, phone number, contact information, or text string.
- Use of the Creation API to create Tags that link to the above experiences.
- Identifying each unique device that scans your Tag and navigates to a web page.
- Viewing limited online reports that show the total number of scans for each Tag.
In the future, we may charge for certain enhanced features, such as more robust reporting or new types of Tags, but the basic features will remain free. Please see the Microsoft Tag Service and Tag Creation API Agreement for more details.