Looking for new ways to add excitement to your marketing campaigns? Adding mobile marketing to the mix is a smart way to leverage your existing investment and extend your reach to today's smartphone-equipped consumers. This growing and influential segment increasingly expects to discover, experience, and even purchase products on their phones.
For example, couponing juggernaut Groupon is projected to get half its business from mobile by 20131. And already 51% of smartphone users are more likely to purchase from retailers with a mobile-specific website; however, only 4.8% of retailers have one.2
Catching up isn’t hard. Tag’s suite of recognition technologies helps you quickly add online interactivity to your offline marketing and products. Now you can make your packaging and printed materials more relevant and engaging, and reach your customers no matter where they are. A simple addition to your existing materials can help increase brand awareness and shorten the purchasing cycle.
Update your brochures with a Tag barcode linking to a mobile website or a YouTube video about your product. Or use Real Time Location in a Tag to bring up search results showing nearby stores based on your customer’s location. With the Tag suite of recognition technologies, you can make your campaigns as simple or elaborate as you like.
Meredith Corporation prominent publisher of such titles as Better Homes and Gardens, Ladies Home Journal and Family Circle has standardized on Tag across all their publications.
Golf Digest puts Tag barcodes next to articles so that readers can view video golfing lessons and tips from the pros on their mobile phones.
Herbal Essences (hair care) and 3M (Post-it notes) promoted in-store sales by putting Tag barcodes on eye-catching point-of-sale displays.
Acura, O’Brien, and Razor put Tag barcodes on packaging and brochures so customers can see the product in action – a key selling point.
A Houston realtor added Tag to his yard signs to provide prospective buyers with instant access to property details.
Allure magazine and Covergirl used Tag to drive entries in major sweepstakes for beauty products.
Atria Books, a division of publishing powerhouse Simon & Schuster, is creating “vooks” – hybrid videos and books – that offer immersive learning and entertainment experiences and delivering the video via Tag.
Sports Illustrated promoted its Swimsuit Issue with Tags in the magazine as well as on signage, buses, subway posters, and even hotel key cards.