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Marketing Goes Mobile


Looking for new ways to add excitement to your marketing campaigns? Adding mobile marketing to the mix is a smart way to leverage your existing investment and extend your reach to today's smartphone-equipped consumers. This growing and influential segment increasingly expects to discover, experience, and even purchase products on their phones.

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For example, couponing juggernaut Groupon is projected to get half its business from mobile by 20131. And already 51% of smartphone users are more likely to purchase from retailers with a mobile-specific website; however, only 4.8% of retailers have one.2

Catching up isn’t hard. Tag’s suite of recognition technologies helps you quickly add online interactivity to your offline marketing and products. Now you can make your packaging and printed materials more relevant and engaging, and reach your customers no matter where they are. A simple addition to your existing materials can help increase brand awareness and shorten the purchasing cycle.

Update your brochures with a Tag barcode linking to a mobile website or a YouTube video about your product. Or use Real Time Location in a Tag to bring up search results showing nearby stores based on your customer’s location. With the Tag suite of recognition technologies, you can make your campaigns as simple or elaborate as you like.


Best Practices for Using Tag

Design Tags that scan easily and offer an engaging mobile experience