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Xbox Live Takes Tag to the Movies

Nadia Aly
Monday, Aug 09, 2010 at 10:00 AM
Xbox Live users can now order movie tickets right off their mobile phones.

Inception movie


Xbox movie

Thanks to a new partnership between Xbox Live and MovieTickets.com, Xbox Live users can now purchase tickets directly from their mobile phone.


When a film buff sees ads for a particular movie on the Live Dashboard (see image above), they can scan a Microsoft Tag off the screen, which takes them to a mobile site with information about the film and the option to buy tickets.


This is the first time on Xbox 360 that you can interact with advertisements through your mobile phone – pretty cool, huh?


Would you buy movie tickets off the Xbox? Let us know in the comments below or on Tag’s Facebook or Twitter pages.

Industries

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Best Practices for Using Tag

Design Tags that scan easily and offer an engaging mobile experience

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WHY USE MICROSOFT TAG?

Capture customers in the moment and bring printed materials to life

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MARKETING GOES MOBILE

Tag lets you engage people anytime, anywhere, from magazine ads to store aisles

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