Why Hearst Tagged 7 Top Magazines

Rachel Tamigniaux
Wednesday, Jun 22, 2011 at 4:18 PM
Seven big magazines including Cosmo and Marie Claire get Tags for the Women of Worth campaign.

Magazine publisher Hearst is currently using Microsoft Tag in seven of their most popular magazines. Cosmopolitan, Redbook, Marie Claire, Seventeen, O, Good Housekeeping, and Harper’s Bazaar are all running an ad to promote Loreal’s “Women of Worth” campaign -- complete with a Tag.




Hearst chose to run this ad in their seven most popular magazines, the circulation of which totals more than 20 million readers. To date, this is in fact the largest multi-publication use of Tag, and similar campaigns are planned.

The Tag featured in these ads links viewers directly to a video with more information about the Women of Worth campaign. Women of Worth is focused on the promotion and recognition of real women making a real difference in their communities. Women are nominated through the womenofworth.com website and could be awarded $35,000 in support of their cause.


The wide reach of Hearst’s most popular women’s magazines and the unique technology that Tag provides is sure to catch the attention of many readers who are inspired by the great work these women do.

What do you think? Let us know in the comments below or on Facebook or Twitter.



Best Practices for Using Tag

Design Tags that scan easily and offer an engaging mobile experience



Capture customers in the moment and bring printed materials to life



Tag lets you engage people anytime, anywhere, from magazine ads to store aisles

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