Today, Turkish mobile operator Turkcell announced MobilKod, a mobile-marketing service that uses Microsoft Tag technology to enable brands and advertisers to reach millions of mobile subscribers in Turkey and beyond. Turkcell is the first mobile operator to offer campaign management for marketers and advertisers using Microsoft Tag.
MobilKod is a free service that enables agencies to create and deploy Tags and measure the results. When Tags are scanned with the free Tag app, they unlock the interactive mobile experience provided by the brand or advertiser, such as a video, photo slideshow, or mobile site.
“As an established innovator in mobile marketing, our mission is to integrate mobile channels into the marketing mix for 360-degree marketing, as well as create additional revenues and expand mobile marketing through interactive experiences and advertising applications,” says Sureyya Ciliv, CEO of Turkcell.
“In order to do that, we aim to transform mobile media into a highly responsive, measurable and interactive channel. Enterprises can use this channel to reach existing and potential customers while measuring the rate of return from their investments via detailed reports and analyses.”
Turkcell is investing in innovative services and products, such as location-based services, augmented reality solutions, display advertising, conceptual branded ad packages, mobile TV advertising, and video advertising for companies and brands. MobilKod is a new service to expand this product portfolio and provides the critical ability for brands to create and measure interactive campaigns that connect their products and services to convenient, on-the-go experiences for consumers.
The MobilKod Tag app is available in Turkey for free at http://gettag.mobi/tr on all supported devices, including Android, iPhone, BlackBerry, J2ME, Symbian, and Windows Mobile.
“We’re excited to have Turkcell as our first mobile operator partner to extend the Microsoft Tag platform and offer additional value to brands and marketing partners,” said Brian Fleisher, senior director, product management and business development for Microsoft Tag at Microsoft Corp. “Microsoft Tag offers a flexible mobile marketing solution, and, combined with the innovation and reach Turkcell provides, marketers have a powerful new channel for reaching their customers when and where they’re most interested.”
What do you think about mobile operators offering mobile-tagging services such as Microsoft Tag? Let us know in the comments below or on Tag’s Facebook or Twitter pages.