It's summer in some crannies of America, which means people are bored and thirsty. Enter Del Taco's tagged drink cups. When burrito fans scan a Tag on one of four different cup designs, they can download a Gamefly app, get bonus content, or join Del Taco's customer loyalty eClub. The quick-serve Mexican chain is also using Tag on its Facebook page to give gamers cheats, tips, and reviews of popular video games.
Del Taco researched Tag after seeing it in a magazine, gleaning ideas from Tag's white papers, appreciating how easy it was to create and manage Tags – and measure the results. The Tags will be printed on millions of cups to be distributed throughout over 500 stores, and they're already planning another Tag campaign.
Would you scan a Tag on a drink cup? What do you think of Del Taco's use of mobile tagging? Let us know in the comments below or on Tag’s Facebook or Twitter pages.