The Right Lane

Jackie Micucci
Tuesday, Sep 06, 2011 at 12:45 PM

Tag is always a great way to engage attendees at conferences and trade shows. So when Lane Press recently went to the Association of Media & Publishing, it decided to use Microsoft Tag for its conference prize board.

Lane Press image

The 100-year-old Vermont-based printer, which specializes in short- to medium-run magazines, catalogs and custom publications, featured a prize board at its booth that was designed by Track the Tag. Attendees could scan Tags to win prizes from Vermont area businesses including gift certificates from specialty food store Dakin Farm, coffee from Vermont Coffee Company and yummy treats from Lake Champlain Chocolates. Tag is a big fan of the food prizes.

How would you use Microsoft Tag to attract attention to your business at a conference or forum? Let us know with your comments below or on Facebook or Twitter.



Best Practices for Using Tag

Design Tags that scan easily and offer an engaging mobile experience



Capture customers in the moment and bring printed materials to life



Tag lets you engage people anytime, anywhere, from magazine ads to store aisles

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