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The Power of Mobile Couponing

Rachel Tamigniaux
Tuesday, Jun 07, 2011 at 7:00 AM
How Men's Wearhouse saw huge redemption rates with coupons.

 

 

As we’ve seen recently in EMarketer’s report on the growth of mobile tagging, one of the most popular uses for mobile tags such as Microsoft Tag is providing coupons to would-be customers. This popularity is clearly due to the overwhelming percentage of users redeeming the coupons they access via programs like Tag.

 

According to Mobile Marketer, the Atlanta-based Men’s Wearhouse chain K&G Fashion Superstore has seen a whopping 93% redemption rate for their mobile coupon campaign. 

 

The program was developed with the goal of driving up store traffic and sales. Participants will continue to receive 4 messages every month on events, coupons, and other activities.  In comparison, a similar marketing campaign that focused on print, radio, and local advertising was launched a few months before the mobile campaign. The non-mobile program had only a 49 percent redemption rate. 

 

There’s no denying that a program that integrates a mobile tool like Tag has the edge. Will you be using mobile couponing – or are you already? Let us know in the comments below or on Facebook or Twitter.

 

Photo: SDC 2027 via Flickr

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