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Tags Increase Trade Show Interaction

Holly Richmond
Tuesday, May 31, 2011 at 11:00 AM
How BoothTag gets vendors and attendees talking at conferences and expos.

BoothTag Microsoft Tag

 

Speaking of conferences and trade shows, using Tags at your booth is the new free-candy-in-a-bowl. They can be an eye-catching way to pique people's curiosity and instantly connect them with your contact info or mobile site. And now there's BoothTag, which uses Tag to make trade show barcode scanning into a game.

 

With BoothTag, exhibitors sign up online and add their company info, then get a Tag to display at the show. Then at the conference or trade show, attendees get points by scanning Tags at different booths, which they can redeem for prizes. Afterwards, exhibitors can download attendee contact information –"like a digital rolodex," they say.

 

Earlier this month, the BizTech Conference & Expo on May 11 and 12 used BoothTag to increase foot traffic to booths. Check out what last year's exhibitors said about using Tag and BoothTag:

 

 

Would you use a Tag at a conference or trade show?

Industries

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Best Practices for Using Tag

Design Tags that scan easily and offer an engaging mobile experience

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WHY USE MICROSOFT TAG?

Capture customers in the moment and bring printed materials to life

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MARKETING GOES MOBILE

Tag lets you engage people anytime, anywhere, from magazine ads to store aisles

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