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Tags Hook Bookworms

Abby Wolfe
Tuesday, Feb 22, 2011 at 11:00 AM
Author discovers new books through Microsoft Tag.

Booked Passage

 

“While leafing through the latest issue of Conde Nast Traveler, I saw some advertisements that had little boxes filled with colored triangles near the bottom-left corner of the page.” Thus writer Dick Jordan describes his first encounter with Microsoft Tag. He followed the instructions to download the Tag app, scanned the magazine Tag, and a video clip transported him from rainy California to “find my sunny” in Ft. Lauderdale, FL.

 

In a recent blog for Book(ed) Passage, Jordan shares his newfound fascination with Microsoft Tag and how it enticed him to discover new books. In The New Yorker, he scanned a Tag to check out a fellow author’s book and get a purchase discount. Later, he bemoaned that an ad in the San Francisco Chronicle didn’t contain a Tag so that he could easily learn more about Alice Hoffman’s latest book.

 

“My crystal ball says that in the future we will see more ‘tags’ in book advertisements,” says Jordan, a member of the Left Coast Writers group.

 

What do you think? Do you wish more adverts contained Tags for instant mobile access to details and purchase offers for books and other products? Let us know in the comments below or on Tag’s Facebook or Twitter pages.

Industries

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Best Practices for Using Tag

Design Tags that scan easily and offer an engaging mobile experience

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WHY USE MICROSOFT TAG?

Capture customers in the moment and bring printed materials to life

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MARKETING GOES MOBILE

Tag lets you engage people anytime, anywhere, from magazine ads to store aisles

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