Tags Educate Curious CamelBak Customers

Rachel Tamigniaux
Tuesday, Apr 12, 2011 at 1:00 PM
How an outdoor retailer is using Microsoft Tag.

Camelbak Tag


The self-styled “obsessively innovative” company CamelBak has done an impressive job of incorporating Tags into both their product packaging and print advertisements.


Readers who are interested in learning more about the product or the company can quickly scan the CamelBak Tags with a smart phone and bone up on the different varieties of water bottles, packs, and accessories that this company has to offer.


CamelBak links their Tags to videos that describe the features and technology that makes their products unique and innovative. And Tag is the tool that helps to present that information in an equally unique and innovative way.


CamelBak’s customers are people who are constantly on the go: mountain bikers, kayakers, and marathon runners. These folks don’t waste any more time than they have to sitting in front of the computer. Tag makes it quick and easy to present this hard-to-pin-down demographic with the information that puts companies like CamelBak ahead of the pack.


What do you think of CamelBak’s approach? Are there better ideas for showing products in use? Let us know in the comments below or on Tag’s Facebook or Twitter pages.




Best Practices for Using Tag

Design Tags that scan easily and offer an engaging mobile experience



Capture customers in the moment and bring printed materials to life



Tag lets you engage people anytime, anywhere, from magazine ads to store aisles

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