Tags Demonstrate 4th of July Fireworks

Rachel Tamigniaux
Wednesday, Jun 29, 2011 at 10:32 AM
How one fireworks retailer is demonstrating products using Microsoft Tag.



StateLine Fireworks, the Tri-State Area’s largest fireworks dealer since 1982, has created what they’re calling the Microsoft Tag Experience. Every product on their shelves is stamped with a Tag to make shopping more interactive for customers. The Tags link to videos that show their products in action, so that shoppers can see what their fireworks really look like before they’re bought.

Fireworks like the Dive Bomb, Sky Lantern, the Fighting Rooster, and many, many more all have videos available. Compared to the usual worded descriptions, these readily available Tag videos really give StateLine Fireworks the edge in providing their customers with valuable information that will inspire on-the-spot purchasing decisions.

Check out the video for the Twist 'n' Shout:

Does mobile tagging enhance the fireworks experience? Let us know in the comments below or on Facebook or Twitter.



Best Practices for Using Tag

Design Tags that scan easily and offer an engaging mobile experience



Capture customers in the moment and bring printed materials to life



Tag lets you engage people anytime, anywhere, from magazine ads to store aisles

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