Tag Today

Jackie Micucci
Monday, Aug 08, 2011 at 2:00 PM

Adding special features to magazine features is a great way to engage readers. India Today recently joined the ranks of publications that are using Microsoft Tag on their pages. The Tags are being placed on a variety of stories in the weekly news magazine including “The Week in Pictures” and to promote the country’s best colleges.

India Today image 

Readers can also scan a Tag and see a collection of stills from the latest Bollywood release as well as get the movie’s review right on their smartphone. Perhaps next time India Today can include a little Bollywood music with the images.

What type of extra content do you think works well with Tag? Let us know with your comments below or on Facebook or Twitter.



Best Practices for Using Tag

Design Tags that scan easily and offer an engaging mobile experience



Capture customers in the moment and bring printed materials to life



Tag lets you engage people anytime, anywhere, from magazine ads to store aisles

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