Tag Takes a Shot on Goal

Treena Colby
Monday, Aug 15, 2011 at 2:00 PM

Are you a rabid soccer fan, wearing and waving your scarf even on the hottest of days? Then you want to take your team with you wherever you go, and the Seattle Sounders FC is making it super easy to do just that.

Sounders image

The U.S. Major League Soccer team is using Tag to promote their mobile site and app. What makes it even easier for fans is that the Tag utilizes device detection and after scanning, Tag delivers an experience specific to the device platform, be it iPhone, Android, Windows or Blackberry. One scan and you are brought right to the area on your phone to download. No yellow card for delaying the restart of play.

Once downloaded, the app delivers information on the club, scores, team alerts, schedule and access to social media, where you can virtually cheer the team with others. In addition, the Seattle Sounders FC will be using Tag to promote future events with a direct link to purchase tickets. So whether you’re screaming from your couch, from the stands or from your local sports bar, you can buy tickets to the next match.

How would you use Tag to make it easy for your fans to keep up with your team, business or event? Let us know in the comments below or on Facebook and Twitter.



Best Practices for Using Tag

Design Tags that scan easily and offer an engaging mobile experience



Capture customers in the moment and bring printed materials to life



Tag lets you engage people anytime, anywhere, from magazine ads to store aisles

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