Tag’s Got Mad SKLZ

Treena Colby
Thursday, Jul 21, 2011 at 2:00 PM

We all (ok, people who actually exercise and play) want to be at the top of our game. But with training evolving more into a science, many athletes find too many options and gimmicks, and wish they could just afford a personal trainer.

SKLZ uses Tag

Thanks to Tag, you don’t have to be a massively overpaid professional athlete to afford training. Athletic training product developer and marketer SKLZ is using Microsoft Tag on a number of their athletic performance and skill development training products to help aspiring Olympiads (and recovering sedentary slugs) to up their game by taking users to videos that supplement equipment training.

SKLZ is also using Tag on the back of its promotional van, which is going to various shows, conventions, sports camps and sporting events. The Tag takes scanners to a super slick video, “What it takes to be great….,” giving even the laziest of couch potatoes some inspiration to get up and get moving.

What other ways do you think Tag can be used to optimize a workout? Let us know with your comments on Facebook and Twitter.



Best Practices for Using Tag

Design Tags that scan easily and offer an engaging mobile experience



Capture customers in the moment and bring printed materials to life



Tag lets you engage people anytime, anywhere, from magazine ads to store aisles

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