Tag Reduces the Stress of Wedding Planning

Nicole Peterson
Tuesday, Oct 26, 2010 at 4:00 PM
Get Married magazine provides busy brides with smartphone-based intel for planning their weddings.
Tag Success Stories

Tag Success StoriesBusy brides are saying “I do” to the rich multimedia experiences offered by Microsoft Tag and Get Married magazine. Using their smartphones to scan Tags in editorial and advertising, brides have easy access to information and resources on their smartphones, whenever and wherever they want it.

Get Married was the first bridal publication to use Tag, back in 2009. Its parent company, Get Married Media, striving to stay on the cutting edge, immediately saw the potential in Tag to create a bridge between the magazine and the company’s TV show and Get Married website.

Get Married magazine’s promise to reinterpret the rules starts with the publication itself,” says founder and president Stacie Francombe. “Integrating Tag changes the way brides read a magazine, gather inspirations, and connect with advertisers.”

For Get Married’s target readers, who are focused on wedding planning and shopping, Tag enables them to stay “in the moment.” Throughout the magazine, custom Tags appear with selected editorial content and advertisements. The Tags take readers to video segments from its TV show, as well as articles, image galleries, bridal blogs, and shopping services.

“We are bringing our expertise in video and online to the magazine pages, moving beyond the traditional ways of delivering a bridal publication – from the newest interactive technology and latest trends in bridal shopping and style to a colorful, fresh voice in the wedding genre,” says Francombe.

Tag Success StoriesIn addition, Tag Manager’s reporting tools help Get Married Media track readers’ actions to inform both editorial and marketing strategy.

On the advertising side, Get Married works closely with advertisers to incorporate Tag in their print ads and to track and monitor the success of their campaigns. Tags make the ads immediately actionable and more entertaining, connecting brides and consumers with brands, influencing purchase decisions, and enhancing brand loyalty.

Together, Microsoft Tag and Get Married magazine have made the process of planning a wedding more convenient and more fun for brides who want their big day to be nothing short of perfect.



Best Practices for Using Tag

Design Tags that scan easily and offer an engaging mobile experience



Capture customers in the moment and bring printed materials to life



Tag lets you engage people anytime, anywhere, from magazine ads to store aisles

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