Tag Hits the Campaign Trail

Jackie Micucci
Friday, Oct 21, 2011 at 10:00 AM

Microsoft Tag is helping get residents in the State of Florida ready to vote in time for the 2012 election. The League of Women Voters of Florida and the Supervisors of Elections from various Florida counties announced on Wednesday a major new strategy to reach voters that employs Tag.

League of Women Voters Tag image

The “Be Ready to Vote” campaign connects Florida citizens to their county Supervisor of Elections office via Tag to ensure their voter registration information is current and complete. The League and Microsoft are offering the program on a voluntary basis to any interested supervisor. Most participating Supervisors of Elections now have their own Tag to print or display on mailed materials, vehicles or wherever else they want to get out the message.

“With three elections on the calendar for 2012, Florida’s 67 Supervisors of Elections encourage all voters to update their voter record, particularly address and name changes,” said Orange County Supervisor of Elections Bill Cowles. “This technology makes it easier for everyone to be ready to vote.”

Florida Vote Tag image

Various counties’ Tags were previewed at the press conference, which when scanned by a smartphone using the Tag app, connect the user to the county’s Supervisor of Elections office. Voters can make sure that their voter record is complete and up-to-date. In addition, a Tag from the League of Women Voters of Florida connects to a mobile site built by Microsoft, where voters can enter their county of residence and see a menu of options to connect to their local Supervisor of Elections—either by phone, email or in person.

“In order for our government to work successfully, citizens need to exercise their right to vote,” said Deirdre Macnab, president of the League of Women Voters of Florida. “By helping every Florida voter to ‘Be Ready to Vote,’ we will help ensure a strong turnout of prepared and active voters.”

Thanks to Tag, Floridians will be ready to rock the vote.

What other ways could Tag be used to be help during election season? Let us know with your comments below or on Facebook or Twitter.



Best Practices for Using Tag

Design Tags that scan easily and offer an engaging mobile experience



Capture customers in the moment and bring printed materials to life



Tag lets you engage people anytime, anywhere, from magazine ads to store aisles

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