0

Tag Helps Career Advice Book Stay Fresh

Holly Richmond
Monday, Apr 11, 2011 at 3:00 PM
Can mobile tagging keep books from becoming outdated?

Guerrilla Marketing for Job Hunters

 

Books seem to get outdated so quickly – especially next to that teensy little thing called the internet. Using mobile tagging is one way the publishing industry can leverage that instead of loathe it. Guerrilla Marketing for Job-Hunters 3.0 is a book that does just that.

 

The career counseling tome, sold through Amazon, features a Tag on the back cover as well as 10 Tags sprinkled throughout it that complement chapter content and help readers understand best practices for job-hunting. Scanning one Tag, for instance, plays a “What Not to Wear”-type video with professional fashion tips for job interviews.

 

The book instructs readers on how to use social media and other digital tools to land their dream jobs – so incorporating mobile tagging is a natural fit. Tag in particular lets authors customize the end content and update it whenever they want – keeping the book as timeless as ole Shakespeare.

 

What do you think? Should mobile tagging become the norm in books? Are there other ideas the guerrillas could have used? Let us know in the comments below or on Tag’s Facebook or Twitter pages.

Industries

arrow

Best Practices for Using Tag

Design Tags that scan easily and offer an engaging mobile experience

arrow

WHY USE MICROSOFT TAG?

Capture customers in the moment and bring printed materials to life

arrow

MARKETING GOES MOBILE

Tag lets you engage people anytime, anywhere, from magazine ads to store aisles

Next 5 Articles

Outdoor Retailers Demo Products with Tag

Thursday, Apr 07, 2011 at 6:00 AM

Ocala Style Magazine Does Tagging Right

Wednesday, Apr 06, 2011 at 10:00 AM

Dell Tells Sweet Customer Tales with Tag

Monday, Apr 04, 2011 at 6:00 AM

Tag-Based Promotion Draws in Diners

Friday, Apr 01, 2011 at 11:00 AM

Tagged Videos Sell the Fun of Water Sports

Thursday, Mar 31, 2011 at 8:00 AM