Bands are well known for guerrilla marketing: street-corner concerts, stickers on street signs, handing out demos at college campuses. Now with the popularity of social media, bands are concentrating more effort online, using new tactics via the social web. Even though most bands are moving away from old-fashioned guerrilla marketing to online social marketing, there are a few bands and labels reinventing themselves by using Microsoft Tag to merge their real life and online marketing efforts.
Larger labels and bands such as Fearless Records and We The Kings are using Tag to interact with their listeners in new ways. Even independent artists such as Small Leaks Sink Ships are using Tag in creative ways to engage their local audiences. So let’s dive down into some of these examples to hopefully inspire some new ideas that you can pass along to your favorite band or record label, or try out for yourself.
Fearless Records has implemented Microsoft Tag in multiple ways. According to the label’s Joyce Mealey:
“We couldn’t think of a better way to directly communicate with our audience. What we know already about these kids is that they live with their cell phones, sleep with their cell phones, go to class with their cell phones and go out with their cell phones, so using Tag made perfect sense.
“Fearless Records has launched many campaigns focusing on education, awareness, and repetition. The label is using the technology to simply interact with fans in a variety of new and exciting ways. We have used Tags in print and online advertisements, social sites, video content, posters, merchandise catalogs, music samplers, and more.”
We The Kings
We the Kings used Tag to enable their listeners to enter a contest. But unlike Fearless Records, We The Kings used Tag through a different medium – video. In the video below, Travis explains the promotion and uses Tag in the video so fans can scan right on their computer screens to enter the sweepstakes.
Small Leaks Sink Ships
An independent band out of Phoenix, Small Leaks Sink Ships has merged its traditional guerrilla marketing with online marketing. Small Leaks Sink Ships made customized Microsoft Tag stickers that they placed all over Phoenix. When fans scanned the Tags, they visited a mobile site where they could watch video, chat, check out the band’s Facebook page, listen to their latest songs, and find out where they’re playing next.
The examples above are only the tip of the iceberg. Do you know of a band using Tag in a creative way? Let us know in the Comments below or on Tag’s Facebook or Twitter pages.