Tag Goes to College

Elliott Lemenager
Tuesday, Nov 16, 2010 at 11:00 AM
Schools are using Tag to communicate with their mobile student body.

College students eat, sleep, learn, and play with their mobile phones, and Microsoft Tag allows schools to reach students through their preferred communications device, the smartphone. Since Tags can be placed on print, digital screens, and merchandise, they can be used across college campuses to help students connect to the university’s’ digital world. Here are just a few ideas.

Educate Students on How to Use the Library

The University of Colorado (UC) is using Tag to solve an administrative problem in its library. The Norlin Library, like many other libraries, can have problems explaining to students how to make the best use of its resources. Understanding that most students use their mobile phones for just about everything, the school decided to place Microsoft Tags on posters around the building. Students can scan the Tags and receive digital content showing the resources available to them and how they can use them for their projects.

college library

Use Tag to Teach

The Department of Computer Science at the University of Hull is having fun with the Tag concept. During its “Mad March Bash,” the department created teams to go on a treasure hunt, using Microsoft Tag to lead the search. The winning team (below) was the first to decipher the secrets of the last clue.

Scavenger hunt with Tag

Rob Miles, a lecturer at the University of Hull, created a treasure hunt guide if you’re interested in trying a Microsoft Tag Scavenger Hunt of your own.

dorm room tag

Create Digital Messaging for Dorm Rooms

In dorm rooms across America, kids put up whiteboards and cork boards on their door so friends can leave messages. In this particular case, students are using Tag as note boards, allowing friends to snap the Tag to learn more about them or leave them notes on Facebook and Twitter.

Do you have ideas on how Tags can be used at colleges and universities? Let us know in the comments below or on Tag’s Facebook or Twitter pages.



Best Practices for Using Tag

Design Tags that scan easily and offer an engaging mobile experience



Capture customers in the moment and bring printed materials to life



Tag lets you engage people anytime, anywhere, from magazine ads to store aisles

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