Tag Feeds Food and Beverage Industry

Nadia Aly
Wednesday, Nov 03, 2010 at 2:00 PM
Kraft and General Mills are just two of the brands using Microsoft Tag these days.

Wheaties cereal box

The food and beverage industry is finding creative ways to use Microsoft Tag and connect with their customers in an interactive and low-cost way. These 2D barcodes can be seen on cereal boxes, food labels, restaurant menus, recipes, and more.

“The food and beverage industry is always looking for new and interesting ways to engage customers, and Microsoft Tag is a perfect fit,” says Dave Sribnik, senior manager, Trends and Technology, for MarkeTeam, a sales promotion agency serving the hospitality industry. 

“We recommend Tag to many of our clients as a way to interact with customers without driving up the costs of their product packaging and printed marketing materials.” (Read MarkeTeam’s complete thoughts on Tag here.)

Here are two other companies who've had great success using Tag in food and beverage service:

Eurest Dining Services

Crown Royal

Eurest Dining Services (a division of Compass Group USA) ran a promotion where they placed Tags on disposable cups in corporate cafés at Microsoft. Employees scanned them with their smartphones to win meal discounts. The response was overwhelming: Cafés saw a 45% redemption rate (four times the norm), and winners spent 15% more on their checks than non-players. Results were so successful, Eurest expanded the campaign, leveraging Tag's Device ID functionality to distribute larger prizes based on the number of times customers scanned the Tags. Read more.

Harrah’s Entertainment

In Fall 2010, all of Harrah’s U.S. locations ran a football promotion that included Microsoft Tag. In Harrah’s venues, guests could scan Tags printed on table toppers that linked to Crown Royal’s website, where they could look up cocktail recipes featuring Crown Royal.

Kraft Foods, General Mills, Eurofood Italy, and Bonterra Vineyards are just a few of the brands using Tag, and they continue to expand their campaigns based on Tag’s great return on investment.

Have you seen a Tag on food packaging or advertisements? Let us know in the comments below or on Tag’s Facebook or Twitter pages.



Best Practices for Using Tag

Design Tags that scan easily and offer an engaging mobile experience



Capture customers in the moment and bring printed materials to life



Tag lets you engage people anytime, anywhere, from magazine ads to store aisles

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