Tag Ed

Jackie Micucci
Monday, Aug 29, 2011 at 2:11 PM

Technical professionals from all across the country were on hand to learn about the latest Microsoft technologies and products at the annual Tech•Ed North America conference. The event was made even more engaging thanks to Microsoft Tag. Tag created digital content and social experiences that attendees connected to via their smartphones prior to the conference, during the actual event and even after the conference was over.

Tech Ed image

Tag made it easy for attendees to access the myTech•Ed mobile site where they could find schedules, learn about Microsoft technologies, exchange information about the event and featured products, connect with their peers, win virtual badges and much more. Speaking of virtual badges, there was quite a bit of buzz over the scavenger hunt Tags that were used in conjunction with myTech•Ed. Thirteen Tags were randomly placed throughout the venue and attendees needed to find and scan at least 10 in order to receive the unique Scavenger Hunt puzzle badge.

The Tag scavenger hunt and similar games involving scans are a great way for organizers to engage with their target audience and create a social atmosphere especially at a conference or forum where many people don’t know one another. Badges also create a reward/loyalty system that encourages people to align with a particular business or industry and its goals in a fun way that doesn’t come off like a sales pitch. In addition, participants having Tags at their booths is another way for attendees to collect information more easily and drive traffic on the show floor.

As for Tech•Ed, overall, Tag proved to be an outstanding success at the conference with attendees scanning more than 17,000 times. So look out for Tag at next year’s Tech•Ed North America.

What other ways can Tag be used at a conference or trade event to generate excitement? Let us know with your comments below or on Facebook or Twitter.



Best Practices for Using Tag

Design Tags that scan easily and offer an engaging mobile experience



Capture customers in the moment and bring printed materials to life



Tag lets you engage people anytime, anywhere, from magazine ads to store aisles

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