With an estimated 817 billion dollars being spent in travel in 2011, according to the U.S. Travel Association, cities and chambers of commerce are using creative marketing to ensure their piece of the pie. With many households staying close to home this summer, some cities are even marketing directly to their citizens about fun things to do in town to keep those dollars local.
The City of Redmond, Wash. is using Microsoft Tag in a promotional campaign called, “TAG You’re it!” Tags are on posters, T-shirts, print ads, maps and bus stop advertisements. Tags link to a mobile landing page of the Redmond Trip Resource & Incentive Program (R-TRIP), where you can enter to win a Redmond Staycation as well as other Redmond-based prizes. After entering to win, users are brought to a community news site along with social media links.
The City of Port Townsend, Wash. used Tags in a number of creative ways to promote its city and its entry in a national historic grant competition. In a proof of concept that was proven successful very quickly, the city chose 13 key businesses to include with Tags on its city tourist map. They would have had to publish a large guidebook with the amount of info that was ultimately included by simply having a series of Tags at the bottom of the map that linked to individual business websites. In promoting their entry in the historic grant competition, the city used Tags to get the word out and to make voting for them super easy.
The Cape Cod Travel Guide used Tags extensively throughout their guide. On almost every page and advertisement, Tags direct readers and scanners to articles, company websites and videos. In the introduction to the guide, the CEO of the Chamber of Commerce sums up the use of the Tags nicely: “To keep you well informed beyond this publication.”
That’s just a sampling as more cities and regions are working to create Tags to promote tourism. What do you think about using Tag to market cities and guide travelers? Let us know with your comments below or on Facebook or Twitter.