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Tag Becomes 2D Barcode Standard for Meredith Mags

Jackie Micucci
Tuesday, Dec 06, 2011 at 10:00 AM

Microsoft Tag has been a great mobile marketing solution for the publishing industry. Meredith Corporation, the leading media and marketing company serving American women, agrees. Today the publisher announced plans to make Tag the 2D barcode standard across its portfolio of magazines, which reach nearly 80 million readers every month. The initiative, effective in early 2012, aims to provide readers with an easy to use and quality experience month after month, and increase engagement with value-added content behind the mobile barcodes.


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Meredith has already leveraged Microsoft’s Tag technology across titles such as Better Homes and Gardens, Family Circle, Ladies’ Home Journal, Traditional Home and Recipe.com. The technology enables readers to watch how-to recipe videos, link to holiday decorations and gift ideas, connect with leading designers and decorators, and create special events and experiences for their families.


“We are excited to launch this initiative to standardize the 2D barcode experience for our readers,” said Liz Schimel, EVP/Chief Digital Officer, Meredith National Media Group. “We chose the Microsoft Tag platform because it offers the innovation, scale and product features to create a dynamic and consistent experience for our readers across our published content.”


“Microsoft Tag technology enables partners to offer rich, interactive mobile experiences, and Meredith Corporation is a great example of a partner that has already employed hundreds of creative campaigns to make the most out of Tag,” says Aaron Getz, Tag product unit manager at Microsoft Corp. “We’re thrilled to extend our relationship with Meredith to drive a consistent 2D barcode experience across all of their publications and bring the magazine pages to life with added value at every turn.”


What do you think about Meredith making Tag its 2D barcode standard? Let us know with your comments below or on Facebook or Twitter.

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Best Practices for Using Tag

Design Tags that scan easily and offer an engaging mobile experience

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WHY USE MICROSOFT TAG?

Capture customers in the moment and bring printed materials to life

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MARKETING GOES MOBILE

Tag lets you engage people anytime, anywhere, from magazine ads to store aisles

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