Tag and the Pink Kick-Starter Project

Rachel Tamigniaux
Tuesday, May 03, 2011 at 11:00 AM
A connection between breast cancer, technology, and mobile tagging.

A charity called the Pink Kick-Starter Project has begun to use Microsoft Tag as part of their campaign to reach out and provide essential information to newly diagnosed breast cancer patients.


 Pink Tag


The Pink Kick-Starter Project understands that in the initial moments of this life-changing diagnosis, a flood of information is thrown at breast cancer patients. The goal of the project is to provide Pink Kick-Starter kits to women who want help making sense of all the information as they begin treatment, with music, an organizer, and a patient resource guide to keep them organized, focused, and empowered.


 Pink Project


This is where Tag comes in handy. The mobile barcode technology has been an essential tool in getting the word out about the Pink Kick-Starter Project. Tags are displayed in a number of highly visible mediums including inserts for trade shows, fundraising events, on the back of CDs, as well as in hospitals and area treatment centers for women to have easy access to further information about the Pink Kick-Starter kits and the charity that creates them. Scanning the Tag plays a video that provides more info about the project.


Patients are bombarded with pamphlets and fliers, but Tag gives the breast cancer community a green, unique, and individualized way to connect that is more personal. With the help of Tag, the Pink Kick-Starter Project helps women to “pack wisely…even for unknown territory."


What do you think of the Pink Kick-Starter Project using Tag? Are there more ideas they could use to get the word out? Let us know in the comments below or on Tag’s Facebook or Twitter pages.



Best Practices for Using Tag

Design Tags that scan easily and offer an engaging mobile experience



Capture customers in the moment and bring printed materials to life



Tag lets you engage people anytime, anywhere, from magazine ads to store aisles

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