0

Skyy Vodka Tags Its Holiday Party Ideas

Nadia Aly
Thursday, Jan 13, 2011 at 2:00 PM
Print and in-store promotions offer shoppers party-planning help.

Skyy Vodka promotion


Holidays mean parties, and parties mean cocktails. With so many choices in the liquor aisle, how do you make your product stand out?


Skyy Vodka promotion

Skyy Vodka drew in customers by offering party-planning ideas through Tags placed on its print ads and store displays. When scanned, the Tags took shoppers to a custom mobile site that provided "enticing holiday party ideas, shopping lists, and cocktail recipes."


This approach is more compelling and useful than a video or company website, and a good way to provide a unique experience for your product on the customer's smartphone.


Would party-planning ideas and recipes entice you to buy one product over another? Let us know in the comments below or on Tag’s Facebook or Twitter pages.

Industries

arrow

Best Practices for Using Tag

Design Tags that scan easily and offer an engaging mobile experience

arrow

WHY USE MICROSOFT TAG?

Capture customers in the moment and bring printed materials to life

arrow

MARKETING GOES MOBILE

Tag lets you engage people anytime, anywhere, from magazine ads to store aisles

Next 5 Articles

Ciara Tweets Tags with Exclusive Content

Wednesday, Dec 15, 2010 at 3:00 PM

Diddy Tweets the "12 Days of Tag"

Tuesday, Dec 14, 2010 at 12:00 PM

Tag Feeds Food Industry

Thursday, Dec 09, 2010 at 1:00 PM

Tag Helps Bands Keep Fans Engaged

Tuesday, Dec 07, 2010 at 2:00 PM

Jarden Uses Tag to Update Crock-Pot Brand

Tuesday, Nov 30, 2010 at 8:00 AM