Holidays mean parties, and parties mean cocktails. With so many choices in the liquor aisle, how do you make your product stand out?
Skyy Vodka drew in customers by offering party-planning ideas through Tags placed on its print ads and store displays. When scanned, the Tags took shoppers to a custom mobile site that provided "enticing holiday party ideas, shopping lists, and cocktail recipes."
This approach is more compelling and useful than a video or company website, and a good way to provide a unique experience for your product on the customer's smartphone.
Would party-planning ideas and recipes entice you to buy one product over another? Let us know in the comments below or on Tag’s Facebook or Twitter pages.