Self Magazine Offers Prize-a-Day

Abby Wolfe
Wednesday, Mar 23, 2011 at 8:00 AM
Readers scan Microsoft Tags each day to enter sweepstakes for 3,815 prizes.

Self Magazine


Who doesn’t like free stuff? Self magazine’s annual Prize-a-Day sweepstakes gives you the chance to win one of 3,815 fashion, beauty, home, and health goodies, worth more than $133,620.


For the past month, readers could enter hourly each weekday. To make it even easier, readers could register on their mobile phones by scanning a Microsoft Tag in Self’s March issue. A second Tag let them sign up for text-message reminders before each contest. Initial response was huge, reminiscent of Allure’s recent Tag-based Free Stuff Giveaway.


Self Magazine Contest Page


Did you scan a Tag and enter Self’s Prize-a-Day sweepstakes? Did you win anything? Let us know in the Comments below or on Tag’s Facebook or Twitter pages. And, if you're thinking of using a sweepstakes or contest for your promotions, check out these ideas.

Recent Comments

    07/26/2011 , 1:33 PM
    My first experience using Microsoft Tag! A great automatic reminder tool. It was PRICELESS....in an extremely good way! So far I have received two prizes. One from L'Oreal and one from Temptu airbrush make-up. Though not a Michael Kors item or one of the other luxurious items, it was a nice surprise to get something unexpected in the mail! I look for Microsoft Tags all the time now. Recently used one on vacation in Bend, Oregon! Thank you SELF and TAGS! I'm hooked!



Best Practices for Using Tag

Design Tags that scan easily and offer an engaging mobile experience



Capture customers in the moment and bring printed materials to life



Tag lets you engage people anytime, anywhere, from magazine ads to store aisles

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