Seeing Tags on Your Summer Vacation

Rachel Tamigniaux
Thursday, Jun 02, 2011 at 6:00 AM
Tag is popping up on AquaLung snorkeling gear and other places.

Microsoft Tag on Vacation


Recently, one Microsoft Tag employee couldn’t seem to get away from work, as she saw Tags everywhere she looked ... while she was on vacation. On her way to sunny Hawaii, she stumbled across Tag on promotional signs for Microsoft cloud computing at the San Francisco airport, in the magazines she read on the plane, and even on the packaging of her snorkeling gear.


Scuba Gear with Microsoft Tag


In fact, the AquaLung snorkel gear had at least six Tags on its packaging, a unique one for the various pieces of gear in the kit. As we’ve learned from other water sports companies' uses of Tag, these Tags can link to incredible videos presenting their product in action, instructional “how-to” content, or related products a customer might be interested in.


If you take a vacation this summer, be sure to keep an eye out for Tags, because they’re cropping up in places you wouldn’t expect!


Have you spotted Tags in the wild? Seen any summery ideas? Let us know in the comments below or on Facebook or Twitter



Best Practices for Using Tag

Design Tags that scan easily and offer an engaging mobile experience



Capture customers in the moment and bring printed materials to life



Tag lets you engage people anytime, anywhere, from magazine ads to store aisles

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