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Seattle Times Tags Its Daily Deals

Abby Wolfe
Thursday, Feb 10, 2011 at 12:00 PM
Newspaper connects print advertising to digital marketing.

ST-DealDigger


Newspaper advertising may be struggling in the digital era, but the Seattle Times has found a way to connect print ads to online marketing. To promote its new dealDIGGER daily specials, the Times ran a full-page ad on the back of Section A that included a Microsoft Tag.


Seattle Times logo

When scanned with a smartphone, the Tag took readers to the online signup for dealDIGGER. In future, scanning Tags may take readers directly to the digital deal of the day, which ranges from restaurant specials to discount tours. Good deal!


What do you think of this approach to newspaper advertising? Let us know in the Comments below, or on Tag's Facebook or Twitter pages.

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Best Practices for Using Tag

Design Tags that scan easily and offer an engaging mobile experience

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WHY USE MICROSOFT TAG?

Capture customers in the moment and bring printed materials to life

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MARKETING GOES MOBILE

Tag lets you engage people anytime, anywhere, from magazine ads to store aisles

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