0

Redken Mobilizes Hair Care

Abby Wolfe
Thursday, Feb 24, 2011 at 3:00 AM
Microsoft Tag helps Redken reach on-the-go consumers.

Redken uses Microsoft Tag at Tradeshow

 

At the recent Redken Symposium in Las Vegas, the hair-care company used Microsoft Tag to help market its products to industry participants. Tags were used on signage, staff badges, and in a tear-out book. When attendees scanned the Tags with their smartphones, they visited a mobile site where they could watch videos about Redken’s new product lines, view a map of salon locations, and enter a contest to win an iPad.

 

Redken is moving into mobile marketing in a big way, with plans to use Tag on product packaging, posters at hair salons, print ads (to find a stylist that uses Redken), and at other industry events.

 

What do you think of Redken’s mobile marketing effort? Would you use these or other packaging ideas? Let us know in the comments below or on Tag’s Facebook or Twitter pages.

Industries

arrow

Best Practices for Using Tag

Design Tags that scan easily and offer an engaging mobile experience

arrow

WHY USE MICROSOFT TAG?

Capture customers in the moment and bring printed materials to life

arrow

MARKETING GOES MOBILE

Tag lets you engage people anytime, anywhere, from magazine ads to store aisles

Next 5 Articles

"Making It Great" in Office 2010 Ads

Tuesday, Feb 22, 2011 at 11:59 AM

3M Goes Post-it with Tag

Monday, Feb 14, 2011 at 6:00 AM

Dentyne Says: Practice Safe Breath

Wednesday, Jan 26, 2011 at 1:00 PM

Skyy Vodka Tags Its Holiday Party Ideas

Thursday, Jan 13, 2011 at 2:00 PM

Tag Feeds Food Industry

Thursday, Dec 09, 2010 at 1:00 PM