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Razor Scooters Roll with Tag

Nadia Aly
Wednesday, Sep 15, 2010 at 11:00 AM
Microsoft Tags on packaging let customers see scooters in action.

Razor Siege Scooter with Microsoft Tag

 

Razor, maker of the popular kick scooter, is a company known for its innovation. So no surprise that Razor is the first company in the toy industry to adopt Microsoft Tag. Razor’s packaging now contains Tags that invite consumers to “Snap Me! See Me Live” for videos of its products in action.

Custom Tags appear on all Razor and RipStik products, such as the Sole Skate single skate, the Siege caster scooter, and the Ground Force Drifter electric-powered drifter kart. Each Tag sends consumers to that product's television commercial, hosted on the Razor YouTube channel.

 

“Razor products are begging to be seen in action, and while most kids are familiar with our products, their parents (or grandparents) want to see what this ‘ride-in-a-box’ actually does before they make the purchase,” says Katherine Mahoney, VP of marketing for Razor. “So, using our great video content, we leveraged Microsoft Tag technology to allow consumers to experience Razor products in a new way from the convenience of the toy aisle.”

 

Razor products sporting Tags appear in 30,000 stores across the U.S. – including major retailers Target, Toys R Us, Modell's, Sports Authority, Wal-Mart, and Sears – as well as internationally, spanning more than 60 countries around the globe.

 

Razor Ultra Pro Microsoft Tag

 

 Razor Siege Scooter

 

What do you think of Razor’s in-store sales approach? What about these other ideas for using Tag in packaging? Let us know in the Comments below or on Tag’s Facebook or Twitter pages.

 

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Best Practices for Using Tag

Design Tags that scan easily and offer an engaging mobile experience

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WHY USE MICROSOFT TAG?

Capture customers in the moment and bring printed materials to life

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MARKETING GOES MOBILE

Tag lets you engage people anytime, anywhere, from magazine ads to store aisles

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