Razor, maker of the popular kick scooter, is a company known for its innovation. So no surprise that Razor is the first company in the toy industry to adopt Microsoft Tag. Razor’s packaging now contains Tags that invite consumers to “Snap Me! See Me Live” for videos of its products in action.
Custom Tags appear on all Razor and RipStik products, such as the Sole Skate single skate, the Siege caster scooter, and the Ground Force Drifter electric-powered drifter kart. Each Tag sends consumers to that product's television commercial, hosted on the Razor YouTube channel.
“Razor products are begging to be seen in action, and while most kids are familiar with our products, their parents (or grandparents) want to see what this ‘ride-in-a-box’ actually does before they make the purchase,” says Katherine Mahoney, VP of marketing for Razor. “So, using our great video content, we leveraged Microsoft Tag technology to allow consumers to experience Razor products in a new way from the convenience of the toy aisle.”
Razor products sporting Tags appear in 30,000 stores across the U.S. – including major retailers Target, Toys R Us, Modell's, Sports Authority, Wal-Mart, and Sears – as well as internationally, spanning more than 60 countries around the globe.
What do you think of Razor’s in-store sales approach? What about these other ideas for using Tag in packaging? Let us know in the Comments below or on Tag’s Facebook or Twitter pages.