Marketers know people love to win free stuff. The magazines Allure and Every Day with Rachael Ray are bringing the customer engagement to the next level and developing long-term sustainable engagement by using Microsoft Tag.
Every Day with Rachael Ray is the first major publication to use Tags on the cover. The lucky readers of the limited release of 100,000 magazines can scan and enter “Dream Kitchen Sweeps.” The issues were placed in some regional retail outlets and in healthcare offices in the United States, so you can imagine how many smartphone users scanned the cover Tag to be entered in the Sweeps while waiting for the doctor.
Following the outstanding success of last year's August Free Stuff Giveway, Allure is using Tag in a full sweepstakes campaign. Tags go to their website, where readers register and sign in initially to then be a part of a monthly giveaway sweepstakes. Featuring a different sponsor every month, the magazine uses full-page ads to increase awareness of the promotion. The reader can also sign up for alerts that are sent directly to their cell phone, guaranteeing month after month customer engagement.
How else do you think Tag can be used to continually engage customers and readers? Let us know in the comments below, or on Tag's Facebook or Twitter pages.