Porsche Drives Sales with Tag in Print Ads

Holly Richmond
Thursday, May 12, 2011 at 11:00 AM
The luxury car manufacturer uses Microsoft Tag in print ads and store displays.

Porsche ad

If you've flipped through Wired or a car magazine lately, you might've seen one of Porsche's three new print ads that feature custom Tags. Scanning the Tag with its gray Porsche silhouette takes users to a mobile landing page where they can read customer reviews of the cars and find a dealership nearby.

Roger Marquis of 2D Barcode Strategy, who routinely grades companies on their use of 2D barcodes (most of which fail), praised Porsche's use of Tag. "Above and beyond the use of 2D, which is done well, this is a great example of how best to make use of customer stories, reviews, and accolades to inform others and help sell a company's products," he wrote.

Porsche ad

In addition to the print ads, Porsche is also using Tag at its dealerships to attract and inform potential customers while the showroom is closed. This Mother's Day, dealerships around the country started displaying window clings with black and white Tags for each model. When scanned, the Tags take car-shoppers to a mobile site where they can view specific model features, schedule a test drive, download images of their favorite model, and more. People get details even if the dealership isn't open, and Porsche can test out how best to engage window-shoppers.


Not up for a Porsche yet? Check out how Acura is using Tag. Would scanning a Tag at a dealership engage you if the dealership was closed? Are there other ways manufacturers could use Tag to drive you closer to making a deal? Tell us in the comments or on Facebook or Twitter.

Recent Comments
  • windysail

    07/25/2011 , 7:49 PM
    how can i scan the tag...



Best Practices for Using Tag

Design Tags that scan easily and offer an engaging mobile experience



Capture customers in the moment and bring printed materials to life



Tag lets you engage people anytime, anywhere, from magazine ads to store aisles

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