“Who’s designing Kate’s wedding dress?” “What will her royal title be?” “Where will they honeymoon?”*
Americans may have renounced the British monarchy 235 years ago, but we still love to keep up with the Windsors, especially when they consort with commoners. Kate Middleton’s wedding to Prince William has people mesmerized, so People magazine is publishing “Royal Watch,” a special gatefold section running for eight weeks, right through the April 29th royal wedding.
To ensure its mobile readers don’t miss a single detail, People includes a Microsoft Tag in each issue. When scanned on a smartphone, you can view exclusive video of the royal wedding preparations. A new video appears each week, so you have all the latest intel. (You can also visit People’s Royal Wedding site online.)
Did you know Kate’s catwalk dress, the one that caught William’s eye, sold for over $125,000? ($125,884, to be exact.)
Update: Don't miss our post-wedding recap!
Have you viewed the “Royal Watch” videos? Did you think this mobile content adds to People’s wedding coverage? Have more ideas for Tag in publications? Let us know in the comments below or on Tag’s Facebook or Twitter pages.
* Alexander McQueen’s creative director, Sarah Burton. Princess of Wales. The Scilly Isles, at last report.