Outdoor Advertising Gets a Digital Boost

Nicole Peterson
Tuesday, Oct 26, 2010 at 6:17 PM
PMD Promotion uses Tag to bring display ads into the 21st Century.
Tag Success Stories

Tag Success StoriesHow do you make “old world” advertising new? Just add Microsoft Tag. PMD Promotion puts Tags on its poster advertising to connect target audiences more directly with its clients: film, television, theater, and music companies.

Running local and large-scale outdoor advertising campaigns, PMD works with 35,000 venue partners in 20 U.S. cities to ensure that its Windowposter displays reach millions of people daily. Now, consumers can scan Tags on storefront Windowposters and immediately connect to mobile sites where they can view trailers and videos of upcoming performances, visit the iTunes store for instant music downloads, and purchase tickets on the fly. PMD partnered with gHost-IT to create its dynamic mobile sites, and expects Tag to be integrated into most Windowposter campaigns.

"To bring this form of print media into the 21st century allows my clients to engage more directly and personally with their customers," says Dean Stallone, CEO of PMD Promotion. Tag adds interactive engagement to traditional posters with minimal cost and effort – a huge win for everyone.

Tag Success StoriesStallone finds that his clientele has great interest in connecting more directly with their customers through mobile marketing, and Tag makes it simple to do. Tag offers “instant gratification for our customers, and the mobile app is seamless and ridiculously  easy to use,” says Stallone.

And by offering Tag as part of its advertising suite, PMD Promotion differentiates itself in the market. “Tag is a good conversation starter,” says Stallone. “It’s a foot in the door."



Best Practices for Using Tag

Design Tags that scan easily and offer an engaging mobile experience



Capture customers in the moment and bring printed materials to life



Tag lets you engage people anytime, anywhere, from magazine ads to store aisles

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