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Newspaper Uses Tag to Show Rally Video

Abby Wolfe
Tuesday, Mar 01, 2011 at 2:00 PM
Microsoft Tag links news of union rally to online video.
Newspaper news Tag

When union workers in Scranton, PA, rallied on Feb. 23 to protest “union-busting tactics” in Wisconsin and Ohio, the local newspaper didn’t just tell readers about it. The editors of GO Lackawanna provided a Microsoft Tag that took readers of both the print and online stories to a video of the rally.

 

We think this is a great way to combine traditional and digital media and provide richer content to mobile consumers – just scan a Tag with your smartphone and instantly get the latest news and videos.

 

What do you think? Let us know in the comments below or on Tag’s Facebook or Twitter pages.

 

Thinking of adding Tags to your publication? Check out these ideas.

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Best Practices for Using Tag

Design Tags that scan easily and offer an engaging mobile experience

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WHY USE MICROSOFT TAG?

Capture customers in the moment and bring printed materials to life

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MARKETING GOES MOBILE

Tag lets you engage people anytime, anywhere, from magazine ads to store aisles

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