When union workers in Scranton, PA, rallied on Feb. 23 to protest “union-busting tactics” in Wisconsin and Ohio, the local newspaper didn’t just tell readers about it. The editors of GO Lackawanna provided a Microsoft Tag that took readers of both the print and online stories to a video of the rally.
We think this is a great way to combine traditional and digital media and provide richer content to mobile consumers – just scan a Tag with your smartphone and instantly get the latest news and videos.
What do you think? Let us know in the comments below or on Tag’s Facebook or Twitter pages.
Thinking of adding Tags to your publication? Check out these ideas.