Media24 Expands Use of Tag

Rachel Tamigniaux
Wednesday, Jul 06, 2011 at 5:03 PM

Media24 is yet another publishing company that has seen the amazing things that Microsoft Tag can do for their business.  Based on the overwhelming success of the use of Tag in their magazine Huisgenoot, Media24 has added Tag campaigns to two more of their publications, YOU and DRUM as of this past May.


With over 20 Tags in each of their weekly issues, Media24 knows that more is better when it comes to creating an interactive reading experience for their customers.  They are also planning to add multiple Tags to monthly and quarterly publications starting in July.

In what we are convinced is the best Tag introduction by a publisher yet; Media24 has provided a full page spread in the magazine YOU which shows readers how excited they are about incorporating Tags into their print media.  They also provide their readers with a full, step-by-step overview of how to use the Tags to gain access to new content (such as videos) that would otherwise just not be imaginable within the print media format.

Do you like this use of Tag? Let us know in comments or on Facebook or Twitter.



Best Practices for Using Tag

Design Tags that scan easily and offer an engaging mobile experience



Capture customers in the moment and bring printed materials to life



Tag lets you engage people anytime, anywhere, from magazine ads to store aisles

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