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Loescher Tags Textbooks for Online Learning

Nicole Peterson
Tuesday, Oct 26, 2010 at 5:00 PM
Italian students can study dynamic educational content on their smartphones.
Tag Success Stories

Tag Success StoriesLike their global counterparts, Italian students are always on the go and looking for ways to study more efficiently. Loescher, Italy’s largest publisher of textbooks for primary and secondary schools, offers a Tag-based solution that’s perfect for the smartphone generation.


Through its “Carta Interattiva” program and with the help of web agency mediaKi.it, Loescher added a custom Microsoft Tag to all its textbooks. Now, instead of lugging heavy books around, students can scan the Tags and view dynamic educational content on their smartphones. And Tag gives students access to more than just the basic text, linking to videos, interactive content, and related news items – all from a device that fits in their pockets.


Tag also provides an important advantage for Loescher: The Tags can be updated on the fly to present the latest educational content, extending the life of its textbooks. Now that’s book smarts!


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Best Practices for Using Tag

Design Tags that scan easily and offer an engaging mobile experience

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WHY USE MICROSOFT TAG?

Capture customers in the moment and bring printed materials to life

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MARKETING GOES MOBILE

Tag lets you engage people anytime, anywhere, from magazine ads to store aisles

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