Kinect for Xbox 360 Pounces on Tag

Nadia Aly
Thursday, Nov 04, 2010 at 11:00 AM
Kinectimals plush toys sport Tags that let you unlock their in-game characters.
Kinectimals tiger

When Microsoft introduced Kinect, the gaming camera for Xbox 360 that lets you interact without a controller, we were excited to hear that some Kinect games would be integrated with Microsoft Tag.

The first is Kinectimals, a children’s game that lets kids play with virtual pets using the Kinect camera. The game gives children and animal lovers of all ages the chance to build lasting, interactive relationship with pet cubs that learn and grow over time. You can choose from different exotic animals and teach them commands, play with them, and compete in contests.

In addition to the game, you’ll be able to buy plush toys that have a Microsoft Tag attached. When you scan the custom Tag with the Kinect for Xbox 360 sensor, it will unlock the in-game character, so your kids have a virtual version to play with. This week, Burger King kicked off a Kinectimals promotion that offers six different Kinectimal plush pals for free with Kid’s Meals. Each toy has a Tag that unlocks its character in the game.

Kinectimals plush pals with Microsoft Tag

What do you think of this integration of Tag technology with video gaming? Let us know in the comments below or on Tag’s Facebook or Twitter pages.



Best Practices for Using Tag

Design Tags that scan easily and offer an engaging mobile experience



Capture customers in the moment and bring printed materials to life



Tag lets you engage people anytime, anywhere, from magazine ads to store aisles

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