Jones Apparel Tags Rachel Roy Collection

Nadia Aly
Friday, Aug 27, 2010 at 4:00 PM
Videos show model Jessica Tam discussing ways to wear each piece.

Jones Apparel is using Microsoft Tag on a capsule collection by Rachel Roy, the fashion designer worn by celebrities ranging from Penelope Cruz and Kate Hudson to Michelle Obama and Diane Sawyer.

Around 25 Tags will be used on Rachel Roy jeans, a bag, and a cardigan, and when customers scan it, they'll see a video of model Jessica Stam showing ways to wear each item, along with empowering women’s quotes.

“You can actually get to Jessica sharing with you her favorite pieces, why she did it in a really great, unplugged way,” says Stacy Lastrina, CMO for Jones, adding that the video will include fashion tips, product information, and the back story on the line’s creation.

Jones Apparel - Rachel Roy

Would you scan a Tag to learn more about jeans or a jacket? Let us know in the comments below or on Tag’s Facebook or Twitter pages.



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