Johnson & Johnson Tags Recycling Program

Holly Richmond
Tuesday, Jun 21, 2011 at 4:05 PM
A baby wipe recycling program, Wipe Out Waste, is using Microsoft Tag.

Diapers and baby wipes don't usually make you think "cute" and "eco-friendly." But the U.K. arm of Johnson & Johnson has a new recycling program that is just that.

"Wipe Out Waste" is the aptly titled new initiative in which Johnson & Johnson invites British moms, dads, and diaper-changers to mail in empty baby wipe packages. They can even print out a postage-paid mailing label, and Johnson & Johnson will make a donation to the charity of your choice. With help from uber-green recycling company Terracycle, the old baby wipe packages will take on new life in eco-friendly products.



Johnson & Johnson added Tags to 32.5 million (!) packages of baby wipes. Scanning the Tag takes people to more information on how to join in. Johnson & Johnson is also using Tags within the trade launch on all materials to key customers including Tesco, Asda, and Sainsbury’s. A print partnership with Mother & Baby magazine will reach another 1.3 million Brits. Creative and green! We love it.

What do you think? Let us know in the comments below or on Facebook or Twitter.



Best Practices for Using Tag

Design Tags that scan easily and offer an engaging mobile experience



Capture customers in the moment and bring printed materials to life



Tag lets you engage people anytime, anywhere, from magazine ads to store aisles

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