Diapers and baby wipes don't usually make you think "cute" and "eco-friendly." But the U.K. arm of Johnson & Johnson has a new recycling program that is just that.
"Wipe Out Waste" is the aptly titled new initiative in which Johnson & Johnson invites British moms, dads, and diaper-changers to mail in empty baby wipe packages. They can even print out a postage-paid mailing label, and Johnson & Johnson will make a donation to the charity of your choice. With help from uber-green recycling company Terracycle, the old baby wipe packages will take on new life in eco-friendly products.
Johnson & Johnson added Tags to 32.5 million (!) packages of baby wipes. Scanning the Tag takes people to more information on how to join in. Johnson & Johnson is also using Tags within the trade launch on all materials to key customers including Tesco, Asda, and Sainsbury’s. A print partnership with Mother & Baby magazine will reach another 1.3 million Brits. Creative and green! We love it.
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