"Jackass 3" Explodes on Mobile Phones

Abby Wolfe
Tuesday, Mar 22, 2011 at 11:00 AM
Paramount mounts mobile movie campaign with Microsoft Tag.
Jackass DVD Cover

If you’re a dude, take note: “Jackass 3” is out on DVD, and you can see even more pranks, stunts, and explosions on your mobile phone by scanning the Microsoft Tag on the packaging and posters.


Since the movie’s primary audience is young males, Paramount Pictures has launched a major mobile marketing effort to drive sales of the “Jackass 3” DVD. Microsoft Tags appear on more than 1.5 million “Jackass 3” DVD packages, posters, and in-store signage at thousands of retail locations. The Tag takes viewers to a custom Jackass mobile site where they can view exclusive video clips and other bonus materials and purchase the movie.

Oh, the humanity!

What do you think of the “Jackass 3” online extras? Would they influence you to buy the movie? Let us know in the comments below or on Tag’s Facebook or Twitter pages.



Best Practices for Using Tag

Design Tags that scan easily and offer an engaging mobile experience



Capture customers in the moment and bring printed materials to life



Tag lets you engage people anytime, anywhere, from magazine ads to store aisles

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