Italian Food Distributor Tags Product Packaging

Nicole Peterson
Tuesday, Nov 02, 2010 at 11:00 AM
Eurofood Italy tempts customers with online recipes.
Tag Success Stories

Tag Success StoriesWhen it comes to selling food, presentation is key. Fresh ingredients, great recipes, and technique are critical. And people love inside info from great chefs. So when Eurofood SpA, one of the largest Italian food importers and distributors, wanted to find new ways to engage customers, it turned to mobile marketing and Microsoft Tag to add depth to its product packaging.

Leveraging the expertise of web agency mediaKi.it, Eurofood SpA first added Tags to its KV Nordic smoked salmon packaging. MediaKi.it designed a mobile site to engage customers more deeply with the KV Nordic brand, building loyalty and repeat business.

By scanning Tags on the salmon packaging with their smartphones, customers can view mouth-watering recipes from two famous Italian chefs, Bobo and Chicco Cerea. The recipes are gorgeously presented with full color photos, and foodies can save them in their phone history to open later, whether at home or in the grocery when they’re purchasing the ingredients. They can even email the recipes to their friends.

Tag Success Stories“This is the force of Tag, transforming daily and real actions in online links of infotainment," says Daniele Romeo, business manager with mediaKi.it. “Microsoft Tag gives companies a technological image, increasing brand awareness. Furthermore, they are able to provoke emotions and create a sense of ‘mystery,’ which can be disclosed by reading the Tag.

“In marketing terms, Tags are very good tools to gain consumers’ loyalty, as they increase information about the product or service offered and give unique contents that competitors are not able to offer.”



Best Practices for Using Tag

Design Tags that scan easily and offer an engaging mobile experience



Capture customers in the moment and bring printed materials to life



Tag lets you engage people anytime, anywhere, from magazine ads to store aisles

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