iPhone Book Adds Interactivity with Tag

Abby Wolfe
Tuesday, Mar 08, 2011 at 3:00 PM
"iPhone Obsessed" uses 75 Microsoft Tags to provide 4+ hours of video demos.
iPhone Obsessed book cover

Just how far can you take an iPhone image – can it become fine photography? Designer-photographer Dan Marcolina dedicated a year to finding the answers, and next week, PeachPit Press will publish iPhone Obsessed: Photo Editing Experiments with Apps, a gorgeous digital-photography guide that shows his amazing results and explains how he achieved them.


iPhone Obsessed is also one of the first truly interactive books, using 75 Microsoft Tags to enhance your understanding of the techniques with over four hours of video demos, app overviews, and step-by-step tutorials, all custom-designed on a mobile site. Without ever leaving your iPhone, you can scan a Tag and learn to create artistic photographic effects such as blurs and vignettes, high dynamic range, traditional film effects, black and white, and more, using just the right combination of 45 low-cost iPhone apps discussed in the book.


Would you like to see more books offer this interactive approach? Check out these ideas and let us know what you think in the comments below or on Tag’s Facebook or Twitter pages.  



Best Practices for Using Tag

Design Tags that scan easily and offer an engaging mobile experience



Capture customers in the moment and bring printed materials to life



Tag lets you engage people anytime, anywhere, from magazine ads to store aisles

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