Interactive Ads Boost Response Rate

Nicole Peterson
Tuesday, Oct 26, 2010 at 4:00 PM
Microsoft’s "because it’s everybody’s business" campaign gains traction with Tag.

Today’s consumers like to interact with the digital world, and advertisers who recognize this often have greater marketing success. When Microsoft planned its “because it's everybody’s business” (BIEB) campaign, interactivity was at the core, with Microsoft Tag helping to promote the idea that technology is pivotal to business success.

The umbrella campaign, which encompassed six Microsoft products, had a highly digital strategy that combined television, animation, online, and print content. The print ads included Tags that showed readers how enterprise software could fuel businesses to succeed. By scanning the Tags, readers were instantly connected to rich content, including video, animations, and audio interviews with executives at leading companies.

The ads offered readers two ways to receive more information: Tags and text messaging (SMS). Over the first three months, the response rate for Tag was 100 times higher than for text messaging – proving the massive draw of instant, interactive information.



Best Practices for Using Tag

Design Tags that scan easily and offer an engaging mobile experience



Capture customers in the moment and bring printed materials to life



Tag lets you engage people anytime, anywhere, from magazine ads to store aisles

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